The first year of the international festival´s programme has two parts: conference about hot themes of ads, marketing, brands etc. and competition of
Prague’s Žofín will be the venue, from 19 to 21 May 2010, for commercial communication, advertising and marketing professionals. The first annual PIAF – Prague International Advertising Festival – will present to the specialists and to all those interested in the sector hundreds of works produced by world, European and Czech creative people. The festival dedicated to a sector of industry that reports in the Czech Republic a turnover of about 200 billion crowns. All the media, from television to the Internet, depend on advertising revenues, with the exception of public-service media.